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OUR SERVICES

Foodservice is harder than it looks.

First Demand’s services are designed for brands to enter at the tier that aligns with where they are in their channel entry journey. Each tier builds the commercial foundation the next stage requires.

THE FIRST DEMAND MODEL

Evaluate. Sequence. Execute.

Founder-led, and built on over 25 years of foodservice industry experience from the operator’s kitchen to industry leading distributor. First Demand has been on both sides of every conversation you’re trying to have.

SCOPE CLARITY

Services are offered on a retainer model.
No commissions. No success fees.
Brokerage services are not offered at any tier.
Tiers 1 and 2 are diagnostic and strategic. The brand executes.
Active demand generation begins at Tier 3.

Step 1

Evaluate

Tier 1 identifies the gaps before outreach begins.

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Step 2

Sequence

Tier 2 builds the plan around those findings.

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Step 3

Execute

Tier 3 drives the outreach with an experienced partner embedded alongside you.

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01

Tier 1 – Evaluate.

Foodservice Readiness Audit

Diagnostic

Who it’s for.

Brands that haven’t started foodservice outreach yet, or aren’t confident they’re ready for the distributor conversations ahead.

What it is.

A structured diagnostic that shows a brand exactly where they stand before they invest in channel outreach. This is not a checklist. It is a scored assessment built on 15 years of distributor-side channel knowledge, from the same perspective that sits across the table in every distributor conversation you’re trying to win.

SIX AREAS ASSESSED

  • Product-market fit for foodservice
  • Pricing architecture through the margin chain
  • Packaging and labeling readiness
  • Operator value proposition
  • Distributor pitch readiness
  • Channel fit and entry sequencing

What you receive.

A scored assessment across all six areas with detailed narrative findings, a prioritized gap list organized by urgency, and specific recommended actions. Delivered as a written report with an optional live debrief presentation.

ENGAGEMENT TYPE DETAILS

One-time engagement. Written report with optional debrief presentation. One revision round included. Work begins upon receipt.

02

Tier 2 – Sequence.

Commercialization Roadmap

Strategy

Who it’s for.

Brands that understand their gaps and need a sequenced, executable plan before outreach begins.

What it is.

Translates Audit findings into an executable 90-day channel entry plan with specific milestones, sequenced phases, and the materials framework to execute it.

SIX ROADMAP COMPONENTS

  • Gap remediation plan
  • Target segment strategy
  • Channel entry sequencing
  • Distributor approach framework
  • Outreach architecture
  • 90-day activation calendar

What you receive.

A detailed, written Roadmap delivered within three to four weeks, with an optional two-hour collaborative Working Session to build out priorities together. One revision round included.

ENGAGEMENT TYPE DETAILS

Project-based. 50% upfront, 50% on Roadmap delivery. Delivered within three to four weeks of pre-work completion.

03

Tier 3 – Execute.

Fractional Commercialization Partner

Execution

Who it’s for.

Brands that have a plan but need an experienced partner embedded alongside them to execute it.

What it is.

Ongoing embedded partnership that drives operator outreach, distributor traction, and channel momentum month over month.

THREE ENGAGEMENT LEVELS

LevelHours per MonthScope
Advisory8–10 hrs/monthStrategic direction only. Client executes all outreach.
Active Partner20–30 hrs/monthCo-execution begins. Operator outreach and distributor development alongside the client.
Embedded Lead40–60 hrs/monthFull fractional commercialization leadership. Operator sales calls, distributor meetings, active demand generation.

WHAT’S INCLUDED ACROSS ALL LEVELS

  • Monthly strategic direction
  • Materials development and refinement
  • Operator outreach co-execution
  • Distributor relationship development
  • Active demand generation
  • Monthly performance reporting

ENGAGEMENT TYPE DETAILS

Monthly retainer. Minimum three-month commitment. Personally led by Chris Carrier, Founder and Principal.